SCCG has partnered with Lady Luck HQ as part of a new deal between the pair.

SCCG describes the deal as ‘the zenith of gaming confluence’ and it is aimed at ‘revolutionising both online and offline gaming experiences for their vast swathes of consumers.’

Lady Luck HQ is the most watched gambling channel in the world and the graph below shows its performance vs rivals in audience subscribers.

Furthermore， the image below highlights the followers that Lady Luck HQ has across her social media channels.

Lady Luck HQ's Francine Maric commented on the deal， stating: "To collaborate with a visionary like Stephen Crystal and the SCCG brand is an honour. We are pushing boundaries， ensuring that our community experiences the future of gaming firsthand."

Meanwhile，Online Casino Games SCCG CEO Stephen Crystal added: "When two powerhouses like Lady Luck HQ and SCCG come together， magic happens. This collaboration will set new benchmarks and bring forth innovative solutions for gaming aficionados worldwide."

Gambling Insider also understands that the pair are considering a move into the social online casino market in the near future. Among the initiatives they are contemplating together is the launch of a social online casino in the near future.